In every industry, experts traditionally take stock and try to predict the future of their field. Many forecasts come true. This information helps assess market impact and identify trends. The trends of modern online marketing in 2019 are no exception. Something new keeps appearing in marketing, and new top lists keep being compiled.
Online marketing trends for 2019 you need to know
Here are this year's most important trends!
Chatbots
Chatbots are far from new — everyone has long been used to them. But the approach to using them will change over time. Every year many people interact with chatbots. 80% of brands either already use the technology or plan to implement it next year. Chatbots offer round-the-clock support, availability and instant answers.
Interactive video content
This trend could significantly affect all of marketing. Video leads once again — it's the most widespread content format today. But this year things may change: the move is towards true interactivity. 360-degree videos will also be popular.
IGTV
This is Instagram's well-known mobile video platform. This year it could become a real hit, including in network marketing. For now, the app is just gaining popularity.
New horizons of personalisation
Artificial intelligence algorithms can offer people a whole new level of personalised experience. Naturally, this will significantly increase sales. This year such recommendations will become more relevant and accurate. This also applies to social media marketing.
Advertising on Instagram and Facebook
Online advertising has always been popular, especially on social media. Most modern companies order online ads on Instagram and Facebook. In 4 years, advertising volume on these platforms has grown eightfold. Many companies choose to promote on both platforms at once. Need quality advertising? Cyborg Studio is waiting for you.
Beacon technology
It resembles GPS but is designed specifically for business and opens up much broader possibilities. There are some conditions: first of all, users need to install an app. The technology will be especially useful for online stores. All this also affects modern digital marketing.
Voice search
Voice assistants are now practically everywhere. Users can ask a device a question with their voice. Naturally, this affects search results too. In the future, 50% of queries will be voice queries.
Predictive analytics
It works on the same principle as modern personal recommendations but offers far more possibilities. More than 23% of companies have already adopted it.
Mobile payments
A great solution for any business. This year the trend will gain momentum at a truly remarkable pace. Mobile payments let customers pay for products in an app and pay for orders in advance.
AI and machine learning
Most of the trends above are impossible without machine learning and artificial intelligence. These technologies improve every year and open up new opportunities, including in marketing. You can use all these capabilities in your own strategy.
