To increase conversions and attract organic traffic, it's not enough to fill pages with unique content. It also has to be properly optimised for the current specifics of search algorithms. It's no secret that Google's indexing rules and subtleties change almost every year. That's why an experienced SEO specialist always has work: content needs to be optimised periodically and all kinds of meta tags updated.
Here are the basic content optimisation rules that apply today.
Content optimisation tips
- Text should be logical, well structured and 100% unique;
- don't write long texts unless necessary (usually any question can be answered in an article of up to 3,000 characters — about as much as users read on a page);
- write without filler or unnecessary speculation;
- avoid keyword stuffing, grammatical errors and over-optimised text.
All these conditions are usually part of any basic brief for a copywriter. But the question is: who writes your content? And is an experienced SEO specialist involved — someone who works out the keyword core, defines the volume and plans all the content?
The Cyborg web studio lets you order content optimisation or content creation from scratch. Interesting and creative, yet informative and useful in the right measure — that's what the texts, videos and images we create for any website are like.
What meta tags are and their role in website optimisation
You've probably heard the question "what are meta tags?" more than once. They are part of a page's HTML markup and an integral element of any content. SEO specialists or copywriters usually write a title and description meta tag for each article. They help promote the site in search results because they reflect the essence of each piece of content.
For articles and other text content, the following tags are usually written:
- Title — the page name that search engines see;
- Description — a short summary;
- Keywords — the keywords a section is indexed for.
There are basic rules for filling them in, but we won't dwell on them, since ordinary users shouldn't be doing this. Only experienced copywriters or SEO specialists know the subtleties of all meta tags. Exceed the character limit or put the emphasis in the wrong place, and the tag's whole purpose is lost.
The structure of optimised content
Imagine a 3,000–5,000-character article on a page. How should a search engine index and categorise the information? That requires structure. Every article or post should have a clear structure with h1–h6 headings, where h1 is the main heading and h2–h6 are subheadings of different levels. They stand out in the page markup, so search engines pick them up first.
Well-structured content means logic, brevity, substance and keywords. The last factor is the most important: headings, subheadings and other elements should contain keywords and phrases.
High-quality content optimisation
Content optimisation is needed by every website except those created and filled with unique content very recently. Search algorithms change periodically, so SEO specialists need to update certain elements. There are also sites whose content was written incorrectly from the start — for example, published without meta tags or a proper h1–h6 structure. All this reduces indexing quality.
It's recommended to optimise content at least once a year, depending on the site's scale, amount of content, structure and other parameters.
Signs of high-quality page content:
- uniqueness;
- substance;
- stylistic and grammatical correctness;
- clear structure;
- completed meta tags.
From this article you've learned what meta tags and content optimisation are for. Isn't it time to pay attention to this on your website and boost it even more? CYBORG's SEO specialists and experienced copywriters are ready to optimise the content of any website to meet Google's current algorithm requirements.
If you want to promote your website to the top of search engines effectively, contact Cyborg Studio on +380 67 250 60 02
