PPC advertising setup
We offer our clients a PPC advertising service that can double or triple sales within 72 hours. PPC advertising is used to:
- Advertise landing pages
- Sell seasonal and non-seasonal products fast. The first orders can arrive within a few hours of launch.
- Increase conversion rates
- Attract new customers
- Advertise by geolocation
- After the very first campaign, irrelevant search terms can be identified
But remember: PPC services are best ordered from specialists.
Why PPC is best left to professionals
If you think the only difference is knowing the features and interface, and that anyone can set up PPC, that's not quite true. Here are the stages of setting up PPC advertising:
- Drawing up a detailed profile of the target audience (there may be several).
- Preparing the website for PPC: creating landing pages for a specific offer to best meet the customer's needs, writing sales copy and paying special attention to visuals. When users land on the site, they should want to buy.
- Installing live chat scripts to respond quickly to customer questions.
- Setting up remarketing to bring customers back to the site
- Configuring campaigns correctly to save budget
- Creating unique, attractive ads that set you apart from competitors
- Drawing conclusions from the first campaign, identifying ineffective search terms and removing them.
Why your business needs it
PPC ads are the ads every user has surely seen on websites or in search engines. They are effective because they match the topic of the site a person is visiting and are relevant to what they are searching for now or have searched for before.
Every website needs PPC advertising if it was built to sell products or services rather than for yourself and your friends. In essence, a website that nobody visits is dead. SEO also helps increase traffic, but it takes considerable time, whereas Google Ads [1] lets you enjoy results within a few days. Advertisers get a wide range of tools to quickly find "the right" customer. Audience segmentation saves budget, because money isn't spent on people clearly outside your target audience. It is a great way to quickly tell a wide audience that you exist and what you offer.
A properly configured Google Ads campaign performs several functions at once:
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Attracts people potentially interested in your product.
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Warms up your target audience.
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Lets you communicate with your existing audience.
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Generates leads.
You can order Google PPC advertising from us. It's not worth setting it up yourself — you really do risk wasting money without getting the result you want. When professionals handle it, you see positive changes quickly. You can appear at the top of search results, so more people learn about your offer. Besides, sites that the search engine ranks highly (those on the first page) inspire more trust.
Types of advertising worth using
Hopefully it's now clear what PPC advertising is. It can be used for:
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Promoting landing pages.
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Increasing sales — especially for seasonal offers.
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Improving conversion rates.
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Growing your customer base.
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Advertising to people in a specific area.
Once launched, you will get your first orders within a few hours — provided everything is set up correctly. You will then see which search terms are irrelevant and can promote your site more effectively going forward.
Our team of professionals works step by step. First, we draw up a detailed profile of the potential buyer, taking the specifics of the business into account. We also create a landing page for users to arrive on. Visual content and catchy copy are created for each case — all to spark the desire to buy. Given the scope and complexity of the work, it's better to order Google Ads from specialists. What's more, PPC advertising ordered from our agency gives you access to analytics at any time, so you can not only monitor but also adjust your campaigns.
PPC advertising in Google or any other search engine means showing ads based on users' search queries. For example, someone types "buy furniture" into the search bar. Based on their location and other parameters, they will first see the banners and pages promoted with this marketing tool. The user thus sees an offer for exactly the product they are searching for. And the right settings for an online store ensure that only relevant results are shown: the user sees ads from shops in their city or district that can offer the product they need.
You have probably wondered why you see ads for the very product you just searched for. That's exactly how it works! Properly configured PPC for an online store means potential customers only see ads that interest them based on their searches. This narrows the audience and avoids showing banners to people who have no interest in buying.
Types of PPC advertising
Before ordering advertising for your online store, it's worth understanding the types available:
- search ads;
- Display Network ads;
- app campaigns;
- banner ads;
- products in the Google Shopping tab;
- video ads.
Each type of product or service calls for its own type of PPC advertising, and the price depends on many factors. The most popular and simplest format is search advertising. Usually the first results shown in Google for a query are ads. They fully match the context of the query, which makes them especially valuable to the user.
The second format uses the Google Display Network. It is a huge catalogue of websites and portals on various topics where banner ads are displayed. Site owners earn from every impression and click. Banners are shown based on users' search queries, so they are unique for everyone. A major search engine's network includes more than a million websites — you've surely seen such banners on entertainment and news sites.
Interactive advertising in mobile apps works on the same principle. Sometimes we see banners for products or services we were interested in earlier.
There is another interesting format for promoting products. Google Shopping ads let you promote individual products from your online store. The Google Shopping tab shows products relevant to the search query, and you can add your own products of any category (for example, household appliances, electronics, home goods, outdoor and professional equipment). Shopping ads are set up through the feature-rich Google Ads account.
PPC also includes interactive advertising — short video inserts on various platforms. Video ads are often shown in mobile apps or on YouTube. Conveniently, all of this is managed in one place rather than on different platforms, which simplifies analysing statistics and managing campaigns.
There are other options for specific formats too. For example, mobile app promotion in Google Ads is a separate campaign type, which allows more precise targeting for games and apps on iOS or Android.
What makes a PPC setup successful
A campaign's effectiveness depends not only on how well the ads and banners are set up but also on the choice of platform. There are several services for running such campaigns:
- Google Ads;
- Baidu;
- Facebook and Instagram.
Each platform has its own feature-rich ad account where you can upload ads, create banners and much more. But these platforms should only be used by experienced people.
How much does PPC advertising cost
Many people ask about the cost of Google PPC advertising. It can never be fixed — it depends on many factors. Campaigns promoting products, services and apps are usually grouped by budget:
- Basic — up to UAH 50,000;
- Standard — up to UAH 100,000;
- Extended — over UAH 100,000.
These categories are not fixed and are not part of CYBORG's price list. They only reflect the approximate cost of turnkey PPC promotion, including direct payment through the ad account on the chosen platforms. Conveniently, the cost of Google advertising is always transparent: in the account, the client can always see how much was spent on each ad.
Note that costs are configured manually. Marketers choose the ad format, the payment type (per impression or per click only), the schedule, duration, banner size and much more. Traditionally, video ads are the most expensive and Google search ads the most affordable.
The budget is distributed by algorithms that each platform sets individually. The price depends on supply and demand: the higher the demand for an ad format, the more expensive the placement. In the settings, marketers set a daily or weekly budget and monitor conversions, cost per click and cost per impression. From this, the cost per lead or per unique user who clicked on the ad or banner is calculated.
There are several payment models for this type of advertising:
- CPC — cost per click;
- CPA — cost per action;
- CPV — cost per view.
Marketers can use one payment model or set up ads with several billing options at once.
What results can PPC advertising achieve
It's easier to say what can't be achieved without this marketing tool. With fierce competition in every field, businesses have to fight for every customer. Advertising online without targeting your audience is pointless because there are simply too many users. And many businesses have a well-defined target audience by age, gender, location and even social status.
Based on many years of experience, CYBORG's marketers highlight the following results of PPC advertising:
- higher conversion rates and more leads (many times more than with "cold" marketing tools);
- clear statistics for each platform, showing which ad formats work best;
- fewer abandoned purchases thanks to targeted influence on the audience;
- ads, banners and videos relevant to the audience.
The ad account of the chosen platform (for example, Google Ads) has many parameters for tracking campaign performance. You can monitor clicks, impressions, visits, bounce rate, conversions and sessions in real time. The figures reflect the real effectiveness of your PPC advertising, and adjustments can be made at any moment to improve results.
PPC advertising has many advantages, but it also has drawbacks. It requires constant monitoring by a marketer: the figures in the account need checking every day and adjusting when necessary.
To minimise spending and improve results, turn to the specialists at CYBORG web studio. Setting up and managing PPC advertising is one of our core services. Over the years we have run many campaigns for well-known brands, and every project — promoting individual products, online stores, landing pages, services and brands — has been a success.
CYBORG's PPC specialists take responsibility for the results. In doing so, they guarantee balanced spending and no overpayment for promotion.
In which cities does Cyborg Studio provide PPC setup services
In Ukraine:
Kyiv, Kharkiv, Odesa, Dnipro, Zaporizhzhia, Lviv, Kryvyi Rih, Mykolaiv, Mariupol, Vinnytsia, Kherson, Poltava, Chernihiv, Cherkasy, Zhytomyr, Sumy, Khmelnytskyi, Chernivtsi, Rivne, Kamianske, Kropyvnytskyi, Ivano-Frankivsk, Kremenchuk, Ternopil, Lutsk, Bila Tserkva, Uzhhorod, Kamianets-Podilskyi.
In Moldova:
Chișinău, Bălți, Bender.
In Austria:
Graz.
In Kazakhstan:
Almaty, Astana, Shymkent, Aktobe, Karaganda, Taraz, Pavlodar, Oskemen.
We work with clients from all CIS countries and around the world, except Russia and Belarus.
If you need properly configured PPC advertising that brings in plenty of calls and leads, call +380 67 250 60 02.
