A catalogue website is a showcase of products or services that should contain comprehensive information about the seller and purchase terms. But quality web design and low prices are not enough to attract your target audience. Catalogue website promotion is needed to get a large number of visits from your target audience.
CYBORG's specialists have extensive experience with online catalogues. We have brought many websites into the top 5 search results, and satisfied clients went on to order ongoing marketing support.
Want equally effective SEO for your catalogue website? Trust an experienced team of SEO specialists, copywriters, marketers and SMM specialists.
How a catalogue website is promoted
Promoting this type of website involves several stages:
- website analysis (studying statistics, finding errors, developing a promotion strategy);
- preparing for on-page optimisation (keyword core, fixing major errors in meta tags and HTML markup);
- SEO (link building, page indexing analysis, unique keyword-rich content and more);
- supporting marketing tools (for example, PPC or targeted ads).
At first glance it may seem that promoting an online catalogue only requires a basic set of SEO tools. Partly, yes. But the specifics of the niche matter too. Conversion grows when the site is built correctly, its structure is clear and logical, and the content meets expectations.
Product catalogues have plenty of room for SEO descriptions and texts that speed up indexing.
Other promotion tools can be added as well: email marketing, SMM and social media advertising, depending on your budget and goals.
Catalogue website SEO success stories
CYBORG web studio has many successful projects. Their detailed descriptions show the scope of work for promoting each online catalogue and the results achieved. Our managers will explain the promotion strategies in detail using existing case studies.
For example, we promoted a catalogue website that had around 1,000 visitors a day when the owners came to us. A low response rate and lack of growth prompted them to turn to CYBORG's specialists.
What we did:
- fixed all errors on the site (corrected HTML markup, filled in meta tags properly, removed unnecessary modules, fixed other SEO issues);
- built a full keyword core;
- analysed competitors and audited the target audience.
It turned out the web catalogue had no unique content, and its structure was inconvenient and complicated. Keywords didn't lead to categories and subcategories, so search engines weren't indexing the site. The combined work of an SEO specialist, copywriters and marketers eliminated these errors. We also built links, updated all texts and comprehensively optimised the pages and structure. As a result, traffic grew by 400% in just 2 months, with every visitor unique and part of the target audience.
Profitable cooperation with CYBORG
CYBORG provides the full range of services for comprehensive online catalogue promotion. Our cooperation is profitable thanks to several factors:
- a contract and transparent pricing;
- results monitored at every stage;
- a technical specification drawn up in advance [1];
- accurate forecasting of future results;
- ongoing support for online catalogues after promotion.
CYBORG uses only up-to-date promotion tools. Our team has many years of experience and many success stories, and improves its skills every year to keep up with SEO and other marketing trends.
Leave a request on our website and tell us more about your business to find out the preliminary terms for promoting your catalogue website with CYBORG.
