Social media page design
You can publish very interesting content on social media and make attractive offers to potential customers. But it will go unnoticed if the profile isn't designed properly. Users pay attention to visuals first: they judge the style, the bio and the logo — and only then the content of the feed. Instagram and Facebook profile design is one of CYBORG's specialisations. You can order it for a personal or business page.
What profile design includes
For many users, Instagram and Facebook profile design just means choosing a profile picture, writing a bio and picking pinned story highlights. But that's not all. Have you noticed that bloggers and well-known brands have a consistent style across all posts and their overall design, and some even repeat the same colour palette? It shows that the page owner has chosen a unique visual identity for the profile and sticks to it. That's recognisable!
A whole team works on Instagram design: a designer and a creative copywriter, with the concept developed together with a marketer and the client to choose the right style.
Attractive Instagram and Facebook profile design includes:
- a unique profile image;
- choosing a style and brand colour palette;
- a unified concept for Stories and posts;
- training in graphic editors and ready-made templates;
- optimising the username to make it more memorable;
- a catchy, clear profile bio;
- a selection of Highlights (saved stories);
- choosing the right post compositions;
- training on how to set visual accents.
The list could go on — it all depends on the client's wishes and the profile's niche. Designing a personal Instagram differs from working with business pages: personal profiles focus on photo style and colour palette, while a business account needs an experienced copywriter to write the bio properly.
This work involves a lot of time in professional photo-editing software. There are also special online services for creating unique stories and images in a particular style, such as vintage or arthouse. So designing an Instagram header and then the entire profile is painstaking work that often requires expensive software.
Quality Instagram design for business also matters because it improves the page's visibility in recommended posts. Social media algorithms have long identified more attractive accounts and promoted them over others.
Does a Facebook page need attractive design?
Above we described the specifics of Instagram page design. Facebook seems more concise and formal, as its content is mainly text. But Facebook account design matters for both public figures and businesses. The cover — the top part of any page — always catches the eye. Designers choose the style and brand colours and create an image of the right size. The profile picture is also updated, photo sections are filled in, and templates for posts (including text) and images are chosen. As a result, every post has a unified format, the same font, layout, structure and so on.
The effect of social media page design
This service has a clear and predictable effect:
- users become more interested in the content, which can be turned into conversions;
- the business or person gets a distinctive brand style unlike any other;
- a certain image and status are formed;
- users spend more time on the page because they like the design.
Experienced SMM specialists know that higher audience response and interest always turn into conversions. This is especially relevant for businesses that sell products or services through social media pages.
Why choose CYBORG for page design
Based on positive reviews and successful projects, CYBORG offers several advantages:
- several experienced specialists work on each project, including designers and copywriters;
- an individual brand style based on your wishes and needs;
- only professional software is used;
- unique design (no basic templates);
- completely transparent terms, discussed and agreed before work begins.
Our team includes creative people passionate about design and marketing. They will make any social media page more attractive to its target audience.
Besides the visuals, the team pays attention to content. The overall perception of a page is affected by text, structure, emojis and the use of certain images or polls. Texts are written by experienced copywriters under designers' supervision. If no new content is needed, our team will write a detailed brief for the author who will publish posts going forward — so the created style is maintained at all times.
Our team runs many projects for months on end. So you can always see beautiful, useful Instagram and Facebook pages designed by the CYBORG web studio in our case studies.
