Social media advertising is gaining momentum every day. It undoubtedly has a number of advantages:
- ads can be set up for even the smallest budget;
- users are more receptive to ads on social media;
- targeting is detailed and flexible.
Every social network has its own audience — for example, Instagram's audience is very different from Facebook's — so ad settings must be individual.
Advertising on Instagram
Instagram advertising requires careful work on photos and videos, because photos are the first thing that catches the eye on this network. Instagram users are also highly visual. The audience with the most purchasing power is women aged 25–34. You'll be surprised to learn that many accounts started their business on Instagram, then created online stores and later opened physical shops.
Instagram advertising has several advantages:
- It can be set up for different objectives: "follow the account", "buy a product", "visit the website". This lets you achieve different goals: gain targeted followers, increase sales or drive traffic to your site
- Instagram ads can also be targeted by location — for example, to promote a new store opening or an in-store sale. This helps increase footfall.
- Targeted ads on Instagram (and Facebook) are very affordable.
- You can advertise not only products and services but also courses, trainings and webinars. Challenges and interactive formats have become an Instagram hit: they quickly warm up the audience and make people fall in love with your brand.
- Ads in Stories have also become available recently.
In short, if you and this network don't get along, contact our web studio — our professionals know exactly how to run Instagram ads for maximum results!
Facebook advertising
Facebook advertising is great because it offers around 15 types of targeting, which means you can sell ANYTHING on Facebook. The objectives are similar to Instagram: gaining followers for a page or group, website visits, product purchases. The Facebook Pixel alone, which enables retargeting, is worth a lot.
Thousands of agencies offer Facebook advertising today, but few can set it up properly.
Who Facebook advertising is for:
- if you are launching online courses, trainings, webinars or challenges, ads will help you gather an audience;
- planning an offline event? We'll set up location-based ads to attract as many visitors as possible;
- want to increase brand awareness and customer loyalty? This network is perfect for that;
- the audience most inclined to buy on Facebook is women, so you can advertise any products for women: clothing, shoes, cosmetics, perfume, accessories, jewellery and more;
- organising events? Run Facebook ads and enjoy a new stream of visitors.
How Cyborg studio's specialists run social media ad campaigns
Like all of our studio's work, setting up an ad campaign follows clear stages:
- we study your company's specifics, products and services;
- we identify the target audience;
- we develop an advertising strategy;
- we check whether the website is ready for the campaign (if clicks to the site are planned);
- we design the ad and write persuasive copy;
- we launch the ads;
- we track statistics and assess effectiveness;
- we provide a report.
Order social media advertising from Cyborg Studio and gain regular customers.
In which cities does Cyborg Studio provide social media SMM services
In Ukraine:
Kyiv, Kharkiv, Odesa, Dnipro, Zaporizhzhia, Lviv, Kryvyi Rih, Mykolaiv, Mariupol, Vinnytsia, Kherson, Poltava, Chernihiv, Cherkasy, Zhytomyr, Sumy, Khmelnytskyi, Chernivtsi, Rivne, Kamianske, Kropyvnytskyi, Ivano-Frankivsk, Kremenchuk, Ternopil, Lutsk, Bila Tserkva, Melitopol, Nikopol, Uzhhorod, Kamianets-Podilskyi.
In Moldova:
Chișinău, Bălți, Bender.
In Austria:
Graz.
In Kazakhstan:
Almaty, Astana, Shymkent, Aktobe, Karaganda, Taraz, Pavlodar, Oskemen.
We work with clients from all CIS countries and around the world, except Russia and Belarus.
Social media advertising brings in plenty of leads, so order ads for your business now: +380 67 250 60 02.
