On-page optimisation is the foundation of promoting any website. Without basic SEO procedures, search engines can't index the site's pages and content, and users simply won't see the site in search results for relevant queries.
Search algorithms change every few months, and target audiences are becoming more demanding. This means aggressive, automated promotion — buying cheap links and other ways of tricking the algorithms — is no longer enough. The quality of on-page optimisation now comes first. Our CYBORG web studio is ready to guarantee SEO results: once the work is done, all pages will be indexed successfully and the number of unique visitors will grow significantly.
What on-page SEO includes
On-page SEO consists of the following work:
- technical analysis of the structure and pages;
- unique content (new texts that fully meet the requirements of search algorithms);
- internal linking;
- writing meta tags;
- creating and configuring sitemap.xml and robots.txt;
- structure optimisation;
- usability and interface improvements;
- Google Analytics integration.
On-page optimisation is needed so that Google and other search engines can clearly index every page with unique content. For any keyword (for example, "buy a laptop"), dozens of different online stores could be shown. Through indexing, the search engine understands which site best matches the query and which content will be most useful to the user. That's why on-page SEO starts at the front-end development stage, followed by content once the site is built.
Our specialists carry out on-page and off-page optimisation for different types of websites:
- online stores;
- news portals;
- corporate websites;
- blogs;
- landing pages.
The approach, scope of work and SEO tools vary depending on the type of site. Talk to our managers to find out the terms for promoting your website. The cost is determined individually, based on the scope of work and chosen package. In any case, on-page optimisation from CYBORG is always affordable.
The results of search engine optimisation
Search engine optimisation and promotion pursue several goals at once:
- a multiple increase in unique visitors;
- higher conversion thanks to a targeted audience and purely organic traffic;
- long-lasting, stable results;
- more leads;
- top positions in search results for target keywords.
According to statistics, search engines bring up to half of all monetised traffic. This means that without SEO you lose over 50% of potential leads — incomparable to the cost of comprehensive promotion. As a rule, good optimisation pays for itself within 1–2 months and then keeps working for you without extra investment (apart from adding unique content).
SEO always delivers stable, lasting results. Indexing takes several weeks or even months, but the work pays off for a long time. And with off-page optimisation running in parallel, the site's positions will only keep rising.
How CYBORG's specialists carry out on-page optimisation
On-page optimisation of an online store, news site, blog, corporate website or any other site takes several stages:
- studying the site and technical analysis;
- drawing up a plan;
- keyword research;
- connecting analytics modules;
- making content unique;
- working on the structure and adding metadata.
Every client can personally monitor the results and quality of work at any stage. This is a sign of transparent teamwork: the client sees what they are paying for and what results to expect. Every few weeks or once a month, a detailed report on the work done and progress is provided.
Our web studio has experience promoting websites on any topic, regardless of keyword complexity. SEO specialists, copywriters and marketers are always involved. They analyse the site, fix any developer mistakes and work on promotion — while keeping on-page optimisation affordable.
