Targeted ads on Facebook
The world's most popular social network has an audience of over a billion people. That's why advertisers who want to present their product to a target audience choose this platform most often. Facebook advertising comes in several formats, but the most popular is targeting.
Targeted Facebook advertising means ads shown in the feed only to a selected target audience. A wide range of settings lets you choose the gender, age, location and other characteristics of the users who will see your ads.
This format doesn't include fake followers, pay-per-click or pay-per-impression ads, or influencer marketing. Each page owner chooses their own promotion method. But our SMM specialists' years of experience show that targeted Facebook advertising is the most effective and affordable.
How to order Facebook targeting
CYBORG offers various services for promoting websites, social media pages and business brands. Facebook advertising is very popular, so our studio has a whole professional team for it: an SMM marketer, a copywriter and a designer. A team lead also joins every project to oversee the process and analyse metrics and conversions.
You can order Facebook advertising from our studio right now and receive a detailed estimate based on your budget and goals.
Besides promoting pages on this popular American network, you can take advantage of a great offer and also launch Instagram ads via Facebook. The two platforms share an advertising platform, which makes it easier to launch paid posts with precise targeting.
Note that Instagram ads are launched through Facebook Ads Manager [1]. Targeting on both platforms at once saves budget and increases reach. Our specialists will help you launch Facebook and Instagram ads within your budget, with guaranteed effectiveness.
Targeting options on Facebook and Instagram
This type of advertising is relevant for small and medium-sized businesses in any field. You might have a local café, a beauty salon or a PVC window installation business — targeting can be set up properly for any niche.
The Instagram and Facebook ad account lets you choose dozens of parameters, including the target audience, schedule, budget limits, campaign objective and much more. Our SMM marketers never use a one-size-fits-all template — settings are tailored to each business niche. Right after launch, conversions, reach and spend are analysed daily. If results don't match the plan, the ad is adjusted. That's why there's no simple answer to how much Facebook advertising costs: the budget can be anything from a few dollars a day to hundreds or even thousands of dollars over the same period.
The possibilities of this format are almost unlimited. Every campaign is set up at three levels:
- Campaign.
- Ad set.
- Ad.
At the first level, the objective is chosen and the schedule, daily spending limit and total campaign duration are set. At the ad set level, the target audience is configured: gender, age, location, interests and optimisation method. At the final level, the ad itself is created: a copywriter writes creative text based on the brief, and a designer selects or creates an image. Video or eye-catching animation can also be used. The link in the ad can lead not only to a page on the same social network but also to any website.
The targeting section has many additional audience parameters: you can choose users' interests, relationship status and more. On the one hand, this lets you reach the most relevant group of people who may be interested in the product. On the other, so many settings make launching a campaign more complicated, so creating several targeted ads yourself will be difficult. In this case it's better to trust the specialists.
Promotion with targeted ads delivers the following results:
- greater brand awareness;
- more visits to the website or page;
- more followers for the promoted group;
- personal brand growth;
- lead generation;
- more app downloads.
The result depends on what is being advertised: a person (a blogger or specialist), a brand or trademark, a mobile app on the App Store [2] or Google Play [3], a website or landing page, a social media page and more. First, our SMM marketers draw up a growth strategy, and only then do they create the ads. During a consultation with CYBORG's managers, you can find out the approximate price of Facebook advertising and the terms of cooperation.
The first results after launching targeted ads will be visible within a few days. Our web studio's many years of experience allow our marketers to set up effective social media advertising for any business.
