Android app development from Cyborg Studio
At the end of the 20th century, it was hard to imagine that a small gadget would hold all kinds of information, both personal and public. Today almost everyone has a smartphone. There's no longer any need for thick logbooks or entering data into desktop programs — all your business data can fit into a "mobile computer". That's why Android app development from Cyborg Studio is an in-demand service that every business needs.
Today, Android apps are an essential tool for organisation and productivity. According to some data, only about 15% of smartphone users use a browser daily; the rest use apps, because their main purpose is to be intuitive, functional and, just as importantly, attractively designed. In this article, Cyborg Studio's specialists explain in detail why you should order Android app development even if your business is already online.
Building an Android app is a path to attracting customers at scale
The goal of any business is profit. At first glance, the idea that an Android app can bring in new customers seems far-fetched, especially if your business is already online and users can reach it. But Android app development can generate up to 30% additional revenue, because a mobile app is simpler and easier to use.
Increasing reach is the main goal. Mobile app development strengthens interaction with customers, and it's convenient for both sides — the customer and the business. In addition to a new tool for growing profits, you get:
- A higher quality of service.
- An additional promotion and sales channel.
- A positive opinion of your business and, as a result, customer loyalty.
- Greater awareness and recognition.
How to create an Android app and when do you need one?
There are clear signs that you need an Android app:
- You're at the start of your business journey.
- You know your audience and its need for a functional service where design plays a secondary role.
- You work offline, and Android development is needed for the future.
These factors suit those who decide to develop an app themselves. There's nothing wrong with that, but you may face a number of difficulties. For example, if you run a large company, your customers are unlikely to be happy to spot flaws. You also won't be able to create a unique custom design and will have to make do with standard templates, keep the app up to date and maintain the software.
Android app development can do damage if the launch fails: the audience doesn't like the project and finds it inconvenient. This will turn away some customers and, in the worst case, significantly hurt profits. If you run a large business, we recommend not doing it yourself and leaving Android development to our studio's professionals.
Defining the key features of the project
Developing mobile apps from scratch, for both Android and iOS, involves several stages. First, you need to plan the app's functionality. Commercial interest should be secondary here; the top priority is proper interaction with the customer — the app must give users everything they need.
We've already mentioned that the interface should be intuitive. What does that mean? It's an interface that doesn't need detailed explanation. A few principles will help you get the result you want:
- Offer something familiar. The software should resemble something from the physical world.
- Consistency is the path to maximum understanding. Each visual element should be similar to others of its type, which you can achieve with colour, font or a special word.
- Make the learning curve as short as possible. Build a guided tour and place tips and help icons within easy reach.
- Know the user's goals so they can easily achieve what they opened your app for. Android app development should aim for users to buy a product or service in just a couple of taps.
Focus on saving the customer's time and effort
It's no accident that websites have "buy in one click" buttons: the main goal is to create a comfortable environment for customers and convince them the process won't take long and the benefit will be huge.
For example, registration lets users sort and save chosen products. At the same time, managers get access to users' contact details. This makes it possible to send registered users information about discounts, promotions or updates.
Turnkey mobile app development lets you set up in-app payments. This matters today, as many users prefer to pay online.
Push notifications are an important part of app preparation. Pop-ups tell customers they can subscribe to updates, learn about special offers and so on.
We take each of these aspects into account when developing for Android from scratch, because it's better to finalise the technical side in advance than to fix it in a live project.
What determines the cost of Android app development?
The technical side takes the most time. You need to configure modules, choose the app theme, select buttons and categories and give them functionality — "breathe life" into it. Custom Android apps fall into several groups depending on their purpose:
- Corporate apps for automating business processes.
- Sales tools, a relevant option for online stores.
- Startup projects that can easily spread among one and a half billion users.
Once the categories are created, they need to be filled with information, images, services or products, contacts and company details. After the app is filled in and launched, you need to monitor analytics to track user activity and improve the project. You can also watch all processes in your account and adjust them as you wish. Available data includes:
- the number of installs, registrations and orders;
- customer activity and their personal details;
- peak hours.
This introductory article is for information purposes and aims to show business owners how important an app is for their business.
Cyborg Studio — your reliable partner in marketing and promotion
Our specialists pay so much attention to mobile platforms for good reason. For many years we've provided a range of services for promotion and growth online. Our priority is to help businesses find answers to their questions and offer profitable ways to attract new customers.
The price of Android app development depends on many factors, but we guarantee an individual approach to your project and its successful delivery. Our developers will create a clear, attractive interface quickly, because we value our clients' time.
Your project is in the safe hands of highly qualified specialists with many years of experience in this field.
