Search advertising is one of the most effective marketing tools: ads and banners promoting the client's website are placed in search engines and on partner websites. The ads are shown only to relevant users based on their search queries and interests. This lets you promote a product or service exclusively to a defined target audience, taking into account their age, gender, interests and even location. Showing banners and other ads to a clearly defined audience saves your ad budget. That's why this promotion format is so popular with businesses in all kinds of industries.
Stages of launching search advertising
Website promotion with search ads takes place in several stages:
- Setting objectives and defining the target audience.
- Budget planning and strategy development.
- Creating ads (banners, search ads, animations).
- Setting up and launching the campaign in Google Ads.
- Daily analysis of results and optimisation to increase conversion and reduce costs.
Search advertising for a service website, online store or online service can't succeed without careful planning. At the start, our marketers pick keywords and analyse queries, an experienced designer creates bright, catchy banners, and the team chooses the best settings and tests them. Only after several days of preparation does the team fully launch the ads in Google Ads.
Note that SEO and search advertising are closely linked. Before launching ads, it's best to do quality search engine optimisation so that Google indexes your pages and users can find the site by its name or main keywords.
What search ads look like
Many people wonder what the final ads will look like. In all search engines they appear in roughly the same place: search ads show at the very top of the results. Promoting a website with Google Ads puts you at the top of search results even without heavy SEO spending. After all, getting into the top 3 today is very hard — those spots usually go to leading online stores and big companies with large marketing budgets. Ads can also appear at the bottom of the results page.
Promotion through the Display Network is also becoming popular. Every search engine has many partners whose websites carry interactive banners. They show different ads to each user, allowing you to reach the right audience segment. Google has around 2–3 million such partners worldwide. By launching ads through your account, you can get lots of banner impressions among users of the right location, age, gender and interests. You can also set up other ad formats in the same account — for example, on YouTube. Since YouTube belongs to Google, you can set up video ads before or during videos right from Google Ads.
Setting up search ads yourself
We don't recommend setting up search ads for your website yourself. It takes considerable experience and an understanding of how Google Ads works. There are more than 50 settings, and getting even one wrong can inflate your spend by tens or even hundreds of percent. Plus, nobody can guarantee results in that case. And even after launch, you need to analyse dozens of performance metrics every day and make adjustments. If you don't, sooner or later the ads will stop working and the money will be wasted.
If you need professional search advertising for your website, contact the specialists at CYBORG. Our marketers and designers will create banners that sell and set up quality ads in search and on the Google Display Network. The benefits include transparent pricing, an integrated approach, professionalism and guaranteed results.
Why work with CYBORG
Still unsure whether you need a professional team to launch search ads? Dozens of major projects have already been built from scratch by CYBORG's marketers and other specialists.
Clients highlight these features of our work:
- conversion up by at least 30% thanks to website optimisation and well-configured ads;
- hyper-segmentation of traffic and sales growth of 1.5× or more;
- accounting for seasonality and other specifics of your business processes;
- optimising daytime and night-time ad traffic for the best cost per impression or action;
- using different marketing scenarios to work through every detail and miss nothing.
Importantly, our team doesn't just set up the ads. We keep working after launch, for as long as the campaign runs. Google Ads has complex interfaces where metrics need constant monitoring.
You can run an effective ad campaign for your website, whether it's a landing page, an online service, a company website or an online store. The promised result will be just as effective.
