SMM

SMM promotion services

Cyborg Studio promotes business accounts on social media. Today social networks are no less effective a source of sales and income than marketplaces — and with the right strategy, even more so. Users increasingly prefer to shop on social media: according to surveys, they trust such business accounts more than online stores.

SMM will help you:

• increase brand awareness;
• boost sales;
• promote your website and improve search engine favour;
• increase traffic and conversions;
• strengthen your brand.

Our work begins with analysing your business, then developing a social media strategy and content plan, running social media ads, designing an attractive business profile and communicating with your audience.

Why SMM and who needs it

Social media promotion achieves several goals at once. One of the main ones is brand awareness. The number of users grows every year, so a huge number of people will learn about your business and, if your offer is valuable, make a purchase. You can significantly increase your sales.

SMM also improves search engine favour, which helps promote your website. Well-run pages increase conversions and traffic — and strengthen your brand.

SMM can be ordered for any business. It starts with a thorough analysis of what the client does. Among other tools, we ask you to fill in a detailed brief. Then we develop a strategy and a content plan. To speed up results, we launch advertising campaigns, which can be:

• In niche communities.

• PPC.

• Targeted.

This should be handled by a specialist, because the settings are hard to master without experience. Otherwise you risk wasting money.

An attractive and, above all, appropriate page design is essential — it is the face of your company. But a pretty cover alone won't make customers trust you. To build loyalty, you need to communicate with them constantly, answer all their questions and give them honest information. That makes any business more human. It benefits you too: feedback lets you quickly adjust your marketing strategy to meet customer needs and increase profitability.

SMM: does it work?

While you are only learning what SMM promotion is, your competitors are increasing their sales. Its effectiveness comes not only from a huge audience but also from user engagement: people readily comment, react and, most importantly, share. Sharing is your direct path to success. Create viral content that people will spread en masse — it will not only save you money but also make you money. But creating such a video, text or image isn't easy. It is better left to an SMM agency.

Eye-catching content is especially important for Instagram promotion. Every social network plays by its own rules, and this has to be considered from the start. Facebook promotion, for example, requires a completely different approach. So the right platforms are chosen for each product — nobody wants to spend money on things that obviously won't work.

It is very important to take an individual approach to clients, find effective levers of influence, choose the right communication channels and create content that sets the business apart. Above all, you need to keep analysing the data and adjusting your approach. All this is just the tip of the iceberg. SMM marketing involves a huge number of tools, new methods and constant creativity without sacrificing quality or substance.

Social media marketing

Now let's look more closely at social media advertising. Many people think SMM is just posting a couple of interesting posts a day with catchy text, plus mutual likes, follows and the occasional giveaway. But social media marketing is built on other fundamental principles.

According to Social Media Examiner, about 85% of SMM marketers do not fully understand which tools to use to promote personal and corporate pages. Trends in this industry change so fast that they are hard to keep up with.

SMM advertising is a set of marketing tools for attracting and engaging your target audience on social media. To build loyalty among readers and customers, it uses interesting, unique and persuasive content created according to a content plan.

People often think SMM services mean writing a couple of lines a day, adding hashtags and picking a nice image. That's not how it works with our web studio!

What proper SMM promotion includes:

• strategy development;
• preliminary analytics and data collection;
• a content plan based on the target audience's needs;
• page branding;
• targeted advertising setup;
• promotional projects;
• guidelines for running all the brand's pages and communities on different platforms in a single style;
• results monitoring;
• engagement with users.

Brand promotion on social media always starts with a comprehensive analysis and strategy. From the outset it becomes clear who the target audience is, what the starting statistics are and what needs to be done to increase reach by 40%, 60%, 80% or more.

Our specialists only work comprehensively. Most of the work happens behind the scenes, but the final result shows who really worked on the project to achieve its goals.

Promoting a website or any brand on social media is just as important as creating a brand identity. Users in Ukraine and other countries judge a company's quality by its "face" — its social media pages and website. Our job as SMM specialists is to build long-term relationships with the target audience, find new customers and increase conversion by tens of percent. P.S. In practice, there have been cases where conversions grew by more than 100% after a few months of painstaking work.

Facebook promotion

Facebook promotion is much harder than setting up targeted or PPC ads. It is not enough to follow simple instructions and post moderately interesting content. Facebook's algorithms become more complex every year, and even minor rule violations can lead to sanctions, up to page bans. But in several years of work, our team of SMM experts has never had such a case. Every project has been completed 100%. You can find several case studies on our website, and our Cyborg managers will tell you more about them if needed.

If you are interested in growing on Facebook, you can always rely on our qualified team. Several specialists work on developing a Facebook group and promoting a whole brand: a content marketer, a designer, a project manager, an account manager, an advertising and banner specialist and a team lead.

Facebook page promotion starts with a strategy based on preliminary analysis and a study of the product or service. Then comes the "packaging": brand identity, content strategy and KPIs. Accurately defining the target audience for future ad campaigns is equally important.

A Facebook group cannot grow without quality content. Experienced SMM copywriters write posts from scratch, keep up the intrigue and captivate readers, while designers create banners and images for the posts. At the same time, we communicate with the audience, which builds loyalty.

Groups and pages are also promoted with targeted ads on the social network. Our specialists monitor results daily and control effectiveness, which rules out overspending and lack of results.

Facebook promotion by our specialists offers the following benefits:

• no bans;
• Facebook promotion prices are always fair;
• constant feedback;
• visible results within a few days of launching a campaign.

Before promoting your Facebook page, consult our managers. They will help you define the results you want and how to achieve them.

Instagram promotion

Instagram promotion is a multi-stage process made up of many separate cycles:

• promotion strategy development;
• preliminary analysis and target audience definition;
• branded page design;
• regular publication of unique content with images;
• strict adherence to the content plan;
• infographics and animations;
• contests and giveaways on the page;
• launching and managing targeted ads.

Only the full cycle of processes will make Instagram promotion deliver the desired results. The Cyborg team has been working in this field for years.

Running an Instagram account is not just following a content plan with catchy posts and creative photos. It also means setting up targeted ads, engaging with the audience constantly and running giveaways and contests.

An individual Instagram strategy is chosen for each account's niche. Some use more aggressive methods, others more organic ways of attracting users.

Growing on Instagram is now impossible with fake likes and artificially inflated follower counts — the network blocks accounts for that immediately. Our web studio is responsible for the results, so we only use safe promotion methods.

Instagram promotion in Ukraine is no different from the same service elsewhere in the world. In any region, increasing reach requires not only eye-catching content and targeted ads but also engaging with the audience. If needed, our team organises collaborations with well-known people and runs contests and giveaways. Our content managers respond instantly to any audience activity, encouraging other users to comment, react to stories, leave feedback or send a Direct message.

Instagram SMM isn't just for bloggers. Almost every corporate account needs promotion too: a fitness club, a car service, a supermarket chain or a law firm. The niche doesn't matter much. The main thing is that from the very first days of active promotion, Cyborg's specialists see results in the form of new leads.

Ask our managers about the current price of Instagram management. The cost depends on many factors, including the niche, the amount of content and the overall ad budget. Our prices are always fair, as our clients' reviews confirm.

Targeted advertising on social media

Targeted advertising is a marketing tool for attracting a target audience by specific parameters: age, gender, location and interests. It is considered more effective because the ads are aimed not "blindly" but at the business's target audience. This type of promotion first appeared on social networks, and that is still where it is most in demand.

Targeted advertising from our specialists is a reliable, proven tool for promoting pages and groups on social media. The targeting case studies on our website confirm its effectiveness for any goals.

Instagram promotion

Instagram ads are configured so that promoted posts are seen only by the target audience. To do this, we specify gender, age, region, interests and other parameters. The key to Instagram targeting is that every post must grab attention, so content managers and designers join the work to create powerful content.

Facebook promotion

Targeted ads on Facebook are harder to set up than on other social networks. One wrong move and Facebook's algorithms may consider the profile's activity too suspicious. That is why it is important to trust promotion to experienced marketers who understand this network's algorithms.

Benefits of targeting in SMM

Setting up social media ads with targeting has several advantages:

• flexible parameters for defining the target audience and budget;
• convenient segmentation — ads work for different types of business;
• easy optimisation and the ability to change settings at any time.

Setting up Instagram and Facebook targeting starts with analysing the page or group. Once the target audience is defined and the strategy is agreed with the client, the ads are launched and then monitored and adjusted as needed. The advantage of targeted ads from our specialists is constant control of results: targeting parameters can always be changed to improve performance.

How much do Instagram ads cost

Instagram advertising never has a fixed cost. It all depends on the tasks set for the SMM team. But we understand that every client wants to set a budget in advance so as not to exceed it.

There are base rates for different types of work in Ukraine. It is important to understand that we mean full-scale promotion with targeted Instagram ads, page management, unique content and a comprehensive marketing strategy — not simply buying followers or other aggressive methods that have nothing to do with organic growth.

Comprehensive page management is usually priced as a monthly package — for example, from UAH 5,000–7,000. This usually does not include targeted ads, influencer collaborations, contests and giveaways. Full page management includes a content plan, a creative copywriter, a designer for images and a marketer.

Paid separately:

• targeted ads (from $2–5 per day);
• ads on other users' accounts (prices vary);
• giveaways and contests.

Professional SMM no longer involves fake followers. Unfortunately, you can't just order 5,000, 10,000 or 100,000 followers. The focus now is on quality page management and targeting. Campaign results are used to calculate other metrics: new followers, likes and conversions, which translate into the cost per customer or lead. The cost per lead depends on the industry and other conditions. For example, for an Instagram clothing store a customer may cost from $0.5, while for a luxury real estate agency it may be $50 or more. It all depends on the offer and the niche. But our specialists work hard to keep Instagram advertising as affordable as possible.

Another metric is the cost of a follow from a real person (not mass-following, but a deliberate follow by an interested user). On average it ranges from $0.05 to $0.5, depending on the niche, the page's appeal and other factors.

Instagram ads are very flexible. You set the targeting budget yourself — even as little as $5 a day. For more aggressive marketing, the daily budget can be increased to $20–50. You can always lower or raise your spend. Our team of marketers and SMM specialists offers flexible terms in any price range. Today Instagram ads are the main way to increase profile activity and a must for new pages that don't yet have an audience.

Promotion can last from one month to a year, depending on your needs and budget.

Targeted advertising on Facebook

Targeted advertising is always more effective than other types of promotion. The reason is direct interaction with the target audience and the ability to choose the gender, age and region of potential users. Facebook ads are always highly effective because the company also owns Messenger and Instagram — together more than a billion active users.

Facebook ads are set up in Facebook Ads Manager. A full campaign requires configuring dozens of parameters, which determine how the budget is spent and how effective the promotion is. So it's not worth filling in the parameters yourself — that most often leads to inflated ad costs.

Note that this network has ready-made optimised setup scenarios. For example, you can promote ads to get website visits, page follows, messages or simply brand awareness. A specific objective helps the algorithms understand which result is the priority and how to show each ad.

Our specialists know many flexible ways to set up effective Facebook ads. For example, ads can be shown to users from your own email subscriber list. Sometimes this is cheaper and more effective than sending commercial emails to hundreds or thousands of prospects, most of whom won't even read them.

Facebook targeting is set up for one of three objectives:

• brand awareness;
• consideration (video views, website visits, lead generation and more);
• conversions.

CYBORG's SMM specialists never start work without analysing the target audience profile. First, we identify users' main interests and characteristics. Based on that, we develop the strategy and create ads, images and copy.

Our SMM specialists have extensive experience setting up campaigns by age, region, gender, interests and other parameters.

Importantly, when you order targeted Facebook ads, performance is monitored constantly. Every day we study conversions and determine the cost per lead or interaction.

Correct targeting on this network matters also because Facebook Ads Manager simultaneously runs campaigns on Instagram, Messenger stories and other formats. Targeted ads reach users beyond a single social network. This also increases conversions, as you can engage different audiences: for example, younger Instagram users and more affluent customers on Facebook.

The cost of Facebook ads is determined by the chosen budget or the number of visits or clicks you need. The advantage of Facebook Ads is its flexible budget settings.

Brand awareness

Brand awareness (brand recognition) is how familiar the target audience is with a business's brand. The same metric reflects how loyal consumers are to the company's products. Some of the best-known brands are Coca-Cola, McDonald's and iPhone, with almost 100% recognition worldwide.

You are mistaken if you think only international companies need to boost brand awareness. Not at all! It matters even for local businesses.

How brand awareness is increased

There are various ways to increase brand awareness. A marketing strategy is created based on preliminary analysis. First, we define the target audience and its key needs. Then the marketing team sets the ultimate goal of the promotion, since brand advertising can have different objectives: boosting sales by the end of the year, reaching a new consumer group, overcoming a negative reputation or increasing the number of loyal customers.

Brand awareness is measured in different ways. The easiest is through sociological and online surveys; the method depends on the business. Our web studio increases brand awareness online, using proven web marketing methods.

Ways to increase brand awareness:

• targeted and PPC advertising;
• banner advertising;
• email marketing;
• creating and promoting social media pages;
• online presentations and webinars;
• building seasonal trends into your offer;
• promotions, giveaways and contests of all kinds.

The ultimate goal of this work is for as many consumers as possible to learn about the business's products or services. You can target either a narrow segment or all potential customers.

In which cities does Cyborg Studio provide SMM services

In Ukraine:

Kyiv, Kharkiv, Odesa, Dnipro, Zaporizhzhia, Lviv, Kryvyi Rih, Mykolaiv, Mariupol, Vinnytsia, Kherson, Poltava, Chernihiv, Cherkasy, Zhytomyr, Sumy, Khmelnytskyi, Chernivtsi, Rivne, Kamianske, Kropyvnytskyi, Ivano-Frankivsk, Kremenchuk, Ternopil, Lutsk, Bila Tserkva, Kramatorsk, Melitopol, Nikopol, Uzhhorod, Berdiansk, Pavlohrad, Sievierodonetsk, Lysychansk, Kamianets-Podilskyi.

In Moldova:

Chișinău, Bălți, Bender.

In Austria:

Graz.

In Kazakhstan:

Almaty, Astana, Shymkent, Aktobe, Karaganda, Taraz, Pavlodar, Oskemen.

We work with clients from all CIS countries and around the world, except Russia and Belarus.

If you plan to promote your business on social media but don't know where to start, call us for a full consultation, an estimate and useful promotion tips: +380 67 250 60 02.