Design is a key stage of branding. Customers rely first on what they see: from the first glance at a logo, slogan or advertising product, they form an opinion and decide whether to buy. It's crucial that the design evokes positive emotions and is remembered as something worthwhile, high-quality, prestigious and unique.
A unique design is developed based on:
- the identified target audience;
- market analysis and company positioning;
- marketing experience;
- the target audience's preferences;
- the company's strengths.
The designers and marketers at Cyborg Studio have developed a method built into every design: colour, shape and word. That's the exact order in which your customers decide within seconds whether they like a brand.
Company design: the components
Company design consists of the following components:
- Visual identity
- Logo
- Slogan
- Packaging design
- Visual identity development
Visual identity means graphic elements, fonts and colours. All components must work together and match the company's business, direction and concept.
- Logo design
The logo must be clearly associated with the company's business. At this stage, we build a link between the product and the company's symbols. This ensures success at the first encounter with the product.
- Slogan
The slogan design should fit naturally into the visual identity and continue the logo. A slogan carries two core values: artistic and marketing.
- Packaging design
We'll create attractive, eye-catching packaging that makes people want to buy. Packaging sets a product apart from many others and visually "tells" the company's story. Want to know how much design influences purchases? 60% of buyers choose your product over competitors' based on design alone, and 50% buy a product because of its packaging even if they don't need it. Also keep in mind that there are more and more visual-minded shoppers and Instagram users, and they're passionate fans of stylish, beautiful packaging.
What we need from the client
We can't create quality design without your help, so be ready to tell us about your company, products, their qualities, strengths and advantages. We also design based on clearly defined goals: higher sales, brand awareness, wider reach, more requests and enquiries, and so on.
You'll quickly get affordable, high-quality work with these qualities:
- memorability;
- conciseness and ease of perception;
- suitability for both online and print;
- modern today and in the future;
- creativity;
- standing out from competitors;
- adaptability to all communication channels and devices.
If you want truly unique, striking and interesting design for your business, call +380 67 250 60 02.
