Brand Promotion on Social Media

Brand awareness is one of the key factors in a business's commercial success. You can't increase revenue and net profit from selling products or services if your target audience doesn't know your company and its value. Today, brand awareness matters for retailers and manufacturers, freelancers, IT companies and web studios, service businesses and international corporations. It's most effectively built on social media and in search engines. It's a complex process that requires a marketing strategy and careful analysis — and CYBORG's marketers, who have been promoting businesses online for years, can help.

What a brand is built from

Every brand consists of several elements:

• brand colours (for example, McDonald's red and yellow or Facebook's blue);
• positioning (which defines both the business's status and its target audience);
• message (the business's main mission and the meaning of its projects);
• price category (a business usually targets one or two price categories, no more);
• service (the level of service affects product quality and price category).

The marketing strategy is built taking each of these points into account.

Stages of brand promotion on social media

Building brand awareness should be ongoing, not a one-off — that's the only way to consolidate results. But you have to start somewhere, right? CYBORG's team works on a brand in several stages:

1. Gathering information about the business. At this stage it's important for the team to learn everything about the company in order to showcase its strengths and skilfully downplay possible weaknesses.
2. Developing the strategy. A step-by-step strategy is created with clearly assigned tasks for the marketer, designer, copywriter, SMM manager and others. It sets out not only the tasks but also how to achieve them.
3. Creating and publishing powerful content.

How to boost a brand's "face"

Brand awareness is built mainly on visual or audio advertising. A designer and a marketer develop the overall concept: creating a logo or choosing core colours based on existing branding. On social media, the first impression comes from the page design. So designers create a creative profile picture and icons and shape the structure. A unified style is applied to both post texts and images.

Advertising tools for brand promotion

After the brand's visual "packaging", marketers work on awareness through SEO and targeted and PPC advertising. Note that these formats aren't aimed at generating leads or conversions. The main goal is for as many users as possible to recognise the company, so the focus is on ad impressions rather than responses from the target audience.

Before starting, we carry out an in-depth brand awareness analysis. It shows how well the target audience knows the business and what impression it has. Sometimes brand awareness needs boosting to avoid reputational problems. For this, SERM [1] (reputation management) is carried out in parallel — publishing positive reviews and building a good impression of the company among other users.

Brand promotion specialists are given clear tasks:

1. Research brand awareness.
2. Create a strategy.
3. "Package" the pages or website with high-quality visual design.
4. Launch PPC, search and targeted advertising.
5. Build a positive reputation on niche portals, social media pages and other platforms.

Finally, the work is analysed. The client receives a detailed report showing the starting awareness levels and the results achieved.

The action plan is the same for different industries, but the strategy and methods may differ. For example, a restaurant chain and a furniture manufacturer have different goals, approaches and target audiences.

What results to expect:

• the brand will become recognisable among its target audience on Facebook and Instagram (you can choose one network);
• negativity on websites and forums will be minimal, replaced by positive feedback;
• a large-scale ad campaign with catchy, attention-grabbing headlines will be launched;
• the brand will have its own ideology.

This doesn't increase sales directly, but it leads to them. From the very first days of active promotion, you'll notice more customers or buyers, whatever your industry.

This service is important at any stage of business development. Note that major corporations such as McDonald's, Apple and Coca-Cola always run advertising campaigns to build product awareness. Most consumers know their signature features, and their ads are sometimes remembered for years. The growth of social media, PPC and targeted advertising has opened up new opportunities for promoting a business and its "face".

Whether you're launching a new project or want to improve the results of an existing business, use our online brand promotion service. CYBORG web studio will do it according to a pre-prepared strategy with guaranteed results. Contact our managers and see our success stories.