Video advertising on YouTube
YouTube is one of the most popular video platforms. Hundreds of thousands of users could become customers of your business, so it's a platform you can't afford to miss. That's why CYBORG offers YouTube video advertising. It's the ideal format for promoting websites, online services, events, mobile apps and services, brands, companies and much more.
What YouTube promotion is for:
- finding new audiences and customers;
- increasing brand awareness;
- staying in touch with your audience;
- increasing sales or user engagement.
In general, YouTube advertising suits any business that needs to tell users about its services or products. Most importantly, there are no restrictions on publishing videos on the platform other than its basic rules. This means you can promote entertainment services and products, a personal brand, mobile games and apps, webinars, concerts, chain brands, stores and much more.
What YouTube ads can look like
Video ads can take one of the following formats:
- Video ads from 7 to 30 seconds long (non-skippable).
- Video ads up to 6 seconds long (non-skippable).
- Skippable videos (can be skipped after 5 seconds).
- Video suggestions based on interests and other criteria.
Accordingly, YouTube ads can be shown before the main video or during it. The number of ad breaks within a video depends on each creator's monetisation, so advertisers can't control how many times an ad is shown in a particular blogger's video.
Besides playback type, these ads also differ in format. Ads can appear in different parts of the player, at the top of search results, in the recommendations on the right and even on partner websites (part of the Display Network). All this lets you fine-tune ads for maximum reach among your target audience.
The benefits of working with a web studio
Interactive advertising is a complex marketing tool that's almost impossible to use on your own. To run paid ads on YouTube, you first need to create the ads themselves: come up with an animation or short video and record the text. That takes marketing and design skills and the ability to work with professional software. The CYBORG team doesn't recommend handling video ads yourself, as it can lead to a wasted budget.
This ad format is much harder to launch and analyse, because it's often not about direct sales but about increasing reach and presenting your product or service to potential customers. Working with a web studio to create and place YouTube ads saves time and money. And YouTube advertising remains relatively affordable. In the account, experienced marketers will set the daily limit and the best settings for audience, ad schedule, bidding type and more. When setting up video ads in Google Ads, you can also target by gender, age, location and even interests. Working with a professional team is far more cost-effective: our marketers study your project carefully, draw up a strategy and create a bright, catchy and informative ad, banner or full video.
Why YouTube advertising really works
There are several key reasons why YouTube ads deliver results:
- You pay only for results. One of the main features of this advertising is paying only for results: a click on a banner, a visit, an app download and so on.
- Results are analysed and adjusted. The account shows many metrics reflecting campaign performance. If at some point the video ads stop delivering the desired results, targeting settings can be changed.
- Reach across devices. YouTube ads display the same way on mobile and desktop, so you don't need separate campaigns for different devices.
- Precise targeting. This type of advertising makes it easy to target by interests and other parameters. For example, does your company do renovations in Kyiv? You can show an engaging video about your services in videos about real estate in the capital.
How YouTube advertising is promoted
Creating video ads and banners for YouTube takes several stages. First, the team analyses the situation, studies the product or service and develops a plan. Only then is a detailed brief drawn up, and designers and marketers get to work.
After the campaign is set up and launched, the results are constantly analysed. You can't just configure Google Ads and click "Done". After that comes a lot of work studying performance and optimising each ad. Only with this comprehensive approach can we guarantee results and take full responsibility for every hryvnia of your ad budget.
If your business needs a boost, leave a request on the CYBORG website. Our team will contact you and answer all your questions about launching effective YouTube ads.
