Instagram promotion and strategy development
Launching Instagram promotion without a strategy is money down the drain. Without one, nobody on the team really understands the target audience, sets tasks or analyses results. And an Instagram promotion strategy isn't just a couple of paragraphs about a nice profile with catchy posts and professional images. An effective Instagram SMM strategy is based on many factors, including the psychological profile of the target audience, current design trends, an understanding of the network's algorithms and working with countless marketing tools.
What to do? Order an Instagram growth media strategy from CYBORG. Our team has all the professional skills needed to promote personal and business accounts.
Why it makes no sense to develop the strategy yourself
An Instagram strategy is developed not by one specialist but by a whole team: an SMM marketer, a copywriter, a designer and a project manager. The client sets out their wishes and requirements, which form the basis for the technical briefs.
It's impossible to take everything into account on your own: the network's algorithms change every six months, and it's very hard to keep track of everything if you don't work with it every day.
A comprehensive Instagram promotion strategy is created in several stages:
- preliminary audit — understanding the target audience, positioning and goals;
- goal setting — results can't be measured without specific goals (exact follower numbers, conversion and so on);
- a content strategy and plans for launching ad campaigns;
- content generation — not only creating and publishing texts and images but also designing the account in a unified style;
- planning and running contests, giveaways and collaborations.
Content generation is one of the hardest tasks. Everyone understands that creative posts and catchy images can't be cheap. But CYBORG works to optimise the budget as much as possible without sacrificing quality. That's why it's more cost-effective to order the service as a complete package.
When a content strategy is needed
An Instagram strategy is needed by anyone who wants to grow their profile's active audience without "grey" methods. When do users notice a page, stay for a long time and engage with the content? When they like it, and the texts and images fully match what they're looking for.
But there are cases when Instagram promotion with various marketing tools is essential:
- The number of followers is falling fast or hasn't grown for a long time.
- Active follower conversion and engagement are very low.
- You want to create an interesting page with appealing content for business or to build a personal brand.
An Instagram promotion strategy isn't a magic pill: once it's created, all its points need to be applied in the content. Importantly, every strategy includes step-by-step instructions for the writers, designers and others who will manage the profile going forward.
Benefits of developing an Instagram strategy with CYBORG
Based on client reviews, here are the benefits of working with our content studio:
- short turnaround (from 10 days);
- monitoring of strategy implementation for some time after it's completed;
- only unique, template-free marketing solutions;
- preliminary target audience analysis and project goal setting.
Our SMM managers know that a personal or business Instagram page is a reliably profitable source of sales and leads. That's why every project needs a professional approach. CYBORG's marketers have been creating account promotion strategies for years and are ready to offer the best terms with transparent pricing.
Strategies for different types of accounts
The first question our SMM specialists ask the client is what the profile is for. The goals and content of the strategy depend on the account type.
Account No. 1: a page for advertising. Such a profile must quickly be filled with content and organic followers so that ad campaigns can be run later. In this case, the Instagram business strategy is created purely for commercial goals. The key condition is good audience engagement, so potential advertisers are confident their ads will convert.
Account No. 2: a personal page for building a personal brand. This applies both to new bloggers and to people who simply want an active profile with a responsive audience. The strategy focuses on the personal brand and establishing the person as a specialist or simply an interesting personality.
Account No. 3: a blogger. Blogging is a full-fledged profession that requires investment and skills. It's impossible to become a blogger without marketing tools and work on promoting your account. Even experienced bloggers with active audiences of 1,000, 10,000 or even 50,000 followers periodically need a new promotion strategy.
Account No. 4: a business. This is the most common type of account, where the work revolves around business goals.
Leave a request on our website for a consultation on developing an Instagram growth strategy.
