Cyborg studio offers online store promotion services. SEO for e-commerce websites differs slightly from SEO for corporate or business card websites. Let's see how.
Developing an online store from scratch has an advantage: it is prepared for SEO promotion correctly from the start, so it is best to order promotion from the team that built the store. If your store has already been built and even indexed by search engines — no problem: a well-designed strategy will help you reach the level you need.
Stages of online store promotion
To bring an online store to the top, you first need a competitor analysis. Every SEO specialist goes through this stage, and here is why. Search engine algorithms are updated every day, and whoever was at the very bottom of the page yesterday may be the leader today. Our job is to find out what drove good rankings and search engine favour and apply that strategy to your project.
Promoting an online store takes a lot of time, especially if the product range is huge. During SEO promotion you can launch PPC advertising to boost sales.
After the competitor analysis, a promotion strategy is drawn up. At the same time, our specialists can create a sales-driven content plan for social media. Developing the business on all fronts has a positive effect on promotion.
A very important point is local search results for the store's region. This depends on where the company is located, and a priority region is chosen. If you promote across the whole of Ukraine (in every region), you need offices or representatives in each region. Otherwise, promoting a store in all regions is very expensive and may not pay off.
And of course, there is no promotion without a keyword core. It is easier to promote an online store for low- and mid-frequency queries. Low-frequency queries work best on product pages, and mid-frequency ones in subcategories and main categories. Then the actual work begins.
Comprehensive online store promotion
So, here is what online store promotion includes:
- Competitor analysis
- Promotion strategy development
- Keyword research
Next, our specialists run scripts that automatically generate Title and Description meta tags for all categories, subcategories and product pages. They improve usability: work on review and specification tabs, add photos, video and text content, and build internal links between categories, subcategories and products.
Off-page optimisation of an online store means building backlinks through large resources: marketplaces, classifieds, forums, press releases, news portals and more. High-quality links are also purchased. At the same time, we stay active on social media, which not only boosts sales but also brings customers to the site.
Promoting an online store to the top
By entrusting the development and promotion of your online store to Cyborg Studio, you can be sure you are building your online business the right way, without wasting your budget. Call our office with any questions — we are always ready to work with you!
Effective online store promotion from Cyborg Studio is the best investment. With us, your website will break into the top of search results in the shortest possible time. Call +380 67 250 60 02.
