Off-page optimisation aims to increase the number, weight and significance of external links. This helps search engines assess the quality of your content and rank the site higher. A few years ago, Google's algorithms could be bypassed by buying external links en masse on third-party portals and link exchanges. But now, with improved algorithms, off-page optimisation has become more complex, and most of the work has to be done manually with strict quality control.
Our web studio specialises in this work. Off-page SEO is carried out by experienced SEO specialists together with marketers. You can order the service for any type of website: an online store, a news portal, a corporate website or a personal blog. Off-page optimisation always follows an individual analysis of the site and a plan, which lets us determine the scope of work and cost precisely.
Why off-page optimisation is needed
Search engine optimisation and promotion are the No. 1 priority once a website is built and launched. Without a range of procedures, website development is a waste of money with no unique visitors. For search indexing (so the site appears in Google results), both on-page and off-page optimisation are needed. They are interconnected and often carried out in parallel. Off-page SEO is needed so that search engines can assess the value of your content and how much other users need it. The more other websites link to the promoted pages, the more valuable the information looks to the search engine — and the higher the algorithms rank those pages.
Off-page SEO involves working with social networks, independent blogs and directories. In general, we actively work to get materials with links to the promoted site published on various third-party resources — partner content or simple mentions. Off-page optimisation only works if all links are placed on trusted resources. Buying cheap links in bulk makes no sense — professional SEO specialists no longer do it.
Guaranteed results from quality off-page promotion
CYBORG's specialists guarantee the following results of on-page and off-page SEO:
- organic traffic growth in line with the defined target audience;
- more leads (as conversion increases overall);
- the site reaching the first page of results and the top positions (depending on the keyword).
All this makes it possible to monetise any website effectively. You can see successful optimisation case studies on CYBORG's website: in some cases, traffic has grown many times over. Most importantly, the results are stable — without necessarily running additional PPC campaigns or buying traffic.
How off-page SEO work is done
CYBORG's specialists avoid template methods and don't use dubious link-building exchanges. Cheap links don't work anymore! Most of the time, our specialists create interesting, unique content with hyperlinks and anchors, which is then placed on trusted resources, paid or free. The more authoritative the resource recommending your site, the better the results.
It's labour-intensive work that involves building partnerships with representatives of various portals, social media pages, blogs and forums.
Our specialists choose different methods depending on the type of links:
- temporary or permanent;
- anchor links;
- niche-relevant links.
Before optimisation, donor sites are checked against strict criteria: presence in search engine directories, low spam score, topical relevance and trust level.
It's important to understand that this work can't be done in one or a few days — that could harm the site! Our specialists promote the website as naturally as possible so as not to arouse search engines' suspicion. This can take several months.
At the same time, CYBORG guarantees transparent terms of cooperation. Ask our manager about the cost of the different service packages.
