Google ads can appear not only in search results but also in YouTube videos, mobile apps and banners on countless partner websites. This is called the Display Network, which includes more than 2 million websites and placements for ads in various formats. It lets you show ads, banners and videos to a wide audience and attract more of your target customers.
Still not sure what display advertising is? Here it is in three simple points:
- There's an advertiser (who orders and creates the ad in their Google Ads account) and a publisher (a website with banners from the search engine, or a spot for video ads in apps or on YouTube [1]).
- The publisher shows Google ads on its site (the banners keep changing and are unique for each user). For each target action with a banner (clicks or impressions), the publisher gets paid by Google from the advertiser's money (that's us), minus Google's commission.
- The advertiser creates ads and sets their context and targeting — and they're published on publishers' sites.
That's display advertising.
What ads can run on the Display Network
Google display ads come in the following formats:
- text ads (shown at the top of search results);
- image banners (on network partner sites, in JPG, PNG, GIF and other formats, can be animated);
- video ads (for example, Google Ads lets you set up video ads on YouTube and other services);
- in-app ads (shown during gameplay or while loading);
- responsive display ads (animated, interactive banners).
What results display advertising can deliver
The Display Network helps you achieve the following goals:
- increase brand awareness;
- attract new customers and reach more of your target audience;
- reduce bounce rate;
- increase overall conversion.
The Google Display Network can promote all kinds of products and projects in any industry. It works well for one-page websites, online services, apps, personal brands, trademarks, all kinds of websites, products and services.
Display advertising is above all eye-catching banners and videos placed on search engine partner sites.
All of this can be done successfully for any client, whatever their budget and goals.
How a successful display campaign is built
There are a few basic rules for a successful Google Display Network campaign:
- relevant, sales-driven content (a good-looking banner, catchy animation, appealing slogans);
- target audience interests;
- the right topics;
- optimal demographics;
- appropriate location and language.
For Google display ads to succeed, you need designers, creative copywriters and experienced marketers who have worked with search and targeted advertising for years. That's exactly the team that works on every display project at CYBORG.
Setting up display ads in Google Ads takes time. Experience shows it's almost impossible to do on your own without the right skills. That's why successful campaigns are run by qualified marketers with years of experience in search engines and the Display Network.
Results depend not only on the quality of the banner and animation or the right audience settings. Indirect factors also affect conversion — the campaign goal, the choice of ad formats and so on. CYBORG's specialists work through every point in detail and create the most relevant ad in the right format.
Who display advertising is for
Google Ads display advertising suits any business — not just websites, services, individual products or brands. Thanks to targeting, ads can be shown only to specific groups of users selected by particular criteria. So display advertising can also work for offline businesses: retail chains, regional brands, public figures, individual products and services, and service salons.
When you come to CYBORG, you can count on a campaign that fully meets your target audience's needs. This means you'll see results within the first few days after your ads go live on Google's partner network — enough for the ads to start working and bringing in customers.
Cities where Cyborg Studio sets up display advertising
In Ukraine:
Kyiv, Kharkiv, Odesa, Dnipro, Zaporizhzhia, Lviv, Kryvyi Rih, Mykolaiv, Mariupol, Vinnytsia, Kherson, Poltava, Chernihiv, Cherkasy, Zhytomyr, Sumy, Khmelnytskyi, Chernivtsi, Rivne, Kamianske, Kropyvnytskyi, Ivano-Frankivsk, Kremenchuk, Ternopil, Lutsk, Bila Tserkva, Uzhhorod, Kamianets-Podilskyi.
In Moldova:
Chișinău, Bălți, Bender.
In Kazakhstan:
Almaty, Astana, Shymkent, Aktobe, Karaganda, Taraz, Pavlodar, Oskemen.
We work with clients from all CIS countries and around the world, except Russia and Belarus.
If you need properly configured advertising that brings in plenty of calls and leads, call us at +380 67 250 60 02.
