Cyborg Studio offers SEO website promotion to reach the No. 1 spot. What is SEO? It is optimising a website for the Google search engine so that it appears on the first pages of results, gets high traffic and drives strong sales.
Search engine promotion involves a whole set of activities:
- At the first stage, our specialists analyse the competitive landscape and study the company's business, its market positioning and its products
- SEO audit and problem identification
- Strategy development and checklist
- Keyword research
- On-page optimisation
- Usability improvements
- Off-page optimisation and link building
When selecting keywords, it is very important to take local promotion (Odesa) into account.
SEO promotion cannot be cheap by nature: a team of specialists works on your project, and not just for a day. Of course, many freelancers now offer cheap and supposedly fast promotion, but there is no point talking about the quality of such work — it is simply a wasted budget.
To understand how complex search engine promotion is, let's look at each step in more detail.
Studying the company's concept. Competitor analysis
Comprehensive promotion starts with studying the market and analysing competitors. Why study competitors? At this stage the specialist identifies which promotion strategy worked best for the leading websites and examines their structure and backlink profile.
SEO audit. Identifying problems
Next comes a detailed SEO audit. It covers not only SEO issues but also usability and how clear and well organised the structure and navigation are.
At this stage a checklist is drawn up to fix all technical errors:
- removing duplicate pages;
- creating meta tags;
- making page URLs readable;
- creating an XML sitemap;
- removing duplicate or non-unique content;
- other work.
Strategy development. Checklist
Successful online promotion is impossible without a strategy. We draw up a detailed checklist for the site structure, filters, sections and subsections. The site is moved from http:// to https. We decide whether a mobile version is needed and assess content quality: the uniqueness of texts and headings. If the content was not written with keywords in mind, it needs to be rewritten. Then the backlink profile is analysed. Once the checklist is complete, SEO promotion into the top 10 begins. Keep in mind that results will not be immediate — a lot depends on the age of the domain, current rankings and other factors.
Keyword research
Here begins one of the longest and most labour-intensive tasks — building the keyword core. Promoting a site to the top requires collecting high-, mid- and low-frequency queries in the given niche. The queries are then used for:
- writing SEO texts;
- writing meta tags;
- creating anchors for internal linking;
- link building;
- creating landing pages.
Cyborg studio promotes websites using an individually developed strategy. Only this approach guarantees strong results.
On-page optimisation
On-page optimisation is based on the SEO audit and the checklist. At this stage we create SEO-friendly URLs, register the site in Google Search Console, write unique meta tags, add structured data, add the site to Google Maps, optimise speed, set up internal linking, optimise images and add social buttons linked to business accounts. We also offer affordable SMM promotion of your social media accounts, which has a positive effect on rankings.
Usability improvements
At this stage our specialists improve behavioural factors: they increase time on site with interesting and useful content, develop intuitive navigation and reduce the bounce rate.
Off-page optimisation and link building
Off-page optimisation includes building backlinks by publishing articles on niche websites, forums and blogs. The site is registered in reputable directories and high-quality links are purchased.
Promoting your website to the top
Tired of being at the very bottom of search results? It's time to order website promotion. We are always ready to advise you and answer all your questions.
Want to get your website to the top? We are experienced promotion specialists. Call us now: +380 67 250 60 02.
