With the arrival of the Shopping section in Google Search, it has become much easier to promote specific product categories. You can now even advertise a particular product model from your online store. But Shopping ads should be set up by marketers with experience in search and targeted advertising. CYBORG's qualified specialists can add Google Shopping ads for you. The service also includes developing a promotion strategy, setup and ongoing analysis.
The benefits of Google Shopping
This type of promotion is relevant only for online stores that sell products. The product category doesn't matter much: electronics, gadgets, clothing, accessories, children's products, toys and more. Shopping ads appear at the top of search results, on the side and in the dedicated Shopping tab.
For this, product pages in the online store must be set up correctly: a clear photo without watermarks, a name and a price. When searching for a product (for example, iPhone 11), the user sees square blocks with a photo and price at the top or elsewhere in the results. This is far more appealing than looking for an online store and then navigating to the right product page. Plus, the user already sees the price and photo, so they're most likely to click on the promoted product.
Another advantage of this format is how easy campaigns are to manage. The account has many settings you can change to improve campaign performance. You can track visits, clicks, views and direct user actions in real time. Google Shopping pricing already includes ongoing ad maintenance, which lowers the cost of promotion.
With this format, you can expect wider reach than with standard search ads. That's because Google has integrated Shopping ads into its other services: the Display Network, Images, standard Search and more.
How a successful product ad campaign is built
CYBORG has run many campaigns promoting all kinds of products. Google Shopping ads have proved effective compared with other promotion methods. Of course, creating these ads and setting them up correctly on your own is hard, since Google Ads has dozens of settings that must be specified and configured properly.
CYBORG's marketers work in several stages:
- Studying the product and the online store as a whole.
- Drawing up a work plan with goals and a strategy.
- Creating product ads (setting the photo, price, keywords and other parameters).
- Analysing results and adjusting ads as needed.
Every online store should promote its products through Google Shopping. Of course, it won't pay off for very cheap products with a tiny margin. But you don't have to advertise every product on Google Shopping. Usually it's enough to choose the highest-margin items. That way your product ads with photos always appear in top positions, giving you an edge over competitors.
How much do Google Shopping ads cost?
Google Shopping ads are affordable, so you can promote even mid-range products. Conveniently, when launching a campaign you can control the budget yourself and set the cost per impression or click. In practice, promoting products with photo-and-price ads costs a business no more than any other search promotion format. That's why many use Shopping ads as an addition to their main online store promotion.
The daily product promotion budget is set by the client. It partly depends on the product category and competition. On average, guaranteed daily sales require $20 to $500 a day.
Requirements for advertisers
A Google Shopping campaign can't be launched without meeting Google's requirements. This is one reason it's so hard to set up Shopping ads on your own. And even after a successful launch, there's no guarantee the ads won't later be removed by reviewers for breaching the rules.
Google's key requirements:
- registration in Google Merchant Center [1] and integration with a Google Ads account [2];
- product information must be updated at least once a week (description, price, attributes if required);
- photos must be clear, without watermarks or distracting backgrounds;
- the online store must display payment and delivery terms;
- the website must use https;
- the website must not look suspicious (it must be an active online store).
Why order Google Shopping ads from CYBORG
CYBORG has been working actively with Google ads for several years. Our marketers know exactly how to add products to Shopping and manage campaigns in full compliance with Google Ads requirements.
Additional benefits include strict adherence to deadlines and flexible pricing. You can launch a campaign for your store's products on a limited budget (economy, optimal and premium options).
Cities where Cyborg Studio sets up Shopping ads
In Ukraine:
Kyiv, Kharkiv, Odesa, Dnipro, Zaporizhzhia, Lviv, Kryvyi Rih, Mykolaiv, Mariupol, Vinnytsia, Kherson, Poltava, Chernihiv, Cherkasy, Zhytomyr, Sumy, Khmelnytskyi, Chernivtsi, Rivne, Kamianske, Kropyvnytskyi, Ivano-Frankivsk, Kremenchuk, Ternopil, Lutsk, Bila Tserkva, Uzhhorod, Kamianets-Podilskyi.
In Moldova:
Chișinău, Bălți, Bender.
In Kazakhstan:
Almaty, Astana, Shymkent, Aktobe, Karaganda, Taraz, Pavlodar, Oskemen.
We work with clients from all CIS countries and around the world, except Russia and Belarus.
If you need properly configured advertising that brings in plenty of calls and leads, call us at +380 67 250 60 02.
