What does effective website promotion depend on? Broadly speaking, there are 3 key points:
- An SEO audit: finding technical errors, checking content, analysing the backlink profile
- Website optimisation: fixing the errors
- Promotion work
For rankings to improve, the site has to be prepared for promotion — the ground has to be made fertile, so to speak — and only then can SEO promotion begin.
The specialists at Cyborg Studio work on your website in several areas:
- On-page optimisation: finding and fixing technical errors that affect indexing and ranking, filling the site with SEO content, building an internal linking system and more.
- Off-page optimisation means building the backlink profile. This is done by publishing materials with links to your website on authoritative resources. Buying links on link exchanges can also help.
- Recently, website promotion has also come to include work on improving behavioural factors.
Search engine optimisation and website promotion
Let's look at how search optimisation and promotion work once the errors have been fixed. The site is now search-engine friendly, and it needs to be filled with high-quality SEO content. First, we check existing content for uniqueness and analyse the keyword core. If the keyword core is wrong or the texts are not unique, the content needs to be reworked.
If the keyword core is wrong, we build a new one, and our copywriters write texts for it. The texts are not only well structured and easy to read but also interesting to users, which improves behavioural factors. We create unique meta tags that look attractive in search results and work on images, adding titles and Alt attributes.
Keyword promotion is carried out both on the site itself and on external resources (for example, by writing an article for a niche blog with a link to the main site). Internal links are added to categories, subcategories and products to distribute link equity evenly across the site.
During the SEO audit, our specialists study the competitors that have already reached the top. What exactly needs to be analysed:
- amount of content;
- keyword core;
- backlink profile and donor sites;
- Title and Description meta tags;
- other metrics.
Competitor analysis helps us build an effective strategy and optimise the site so that it appeals not only to search engines but also to users.
Website promotion and SEO is a set of activities that cannot be completed in a single day. On top of that, constant search engine updates make it hard for SEO specialists to pin down an exact, working algorithm. Another reason optimisation can be laborious is that another "specialist" may have worked on your site before. Here are some mistakes an amateur might make:
- placing invisible keywords at the bottom of the text;
- buying low-quality links that get the site penalised;
- filling the site with poor SEO texts (non-unique, keyword-stuffed, unreadable);
- using black-hat SEO.
We suggest ordering optimisation straight away from the specialists at Cyborg studio and moving steadily but confidently towards the top of search results.
If you are interested in high-quality website optimisation, call our SEO professionals: +380 67 250 60 02.
