A corporate website is a business's calling card, and not all standard promotion techniques apply to this type of site. During promotion it's important to maintain a consistent business image while advertising services or products. Our specialists know exactly how to promote a service website.
Corporate website SEO can target traffic, specific regions of the country or keywords in general. This matters because we can improve the performance of a regional construction company's website just as effectively as that of an international clothing brand — and the tactics will obviously differ.
How corporate websites are promoted
First, we get to grips with the business. At the initial stage our specialists study the project and draw up an action plan based on key parameters (target audience, business niche, location). Based on this information, clear technical specifications are created for the team: SEO specialists, targeting specialists, marketers, SMM specialists and copywriters. Depending on the project's niche and condition, different specialists are involved. Sometimes promoting a service website requires filling every page with unique content; sometimes clients come with a solid foundation already in place. That's why the cost of these services varies greatly. Most importantly, our studio works purely for results, so the price is set on the basis that the organic traffic target will be achieved.
Once the specifications are ready and goals are assigned, the team gets to work. Each project takes from one to several months, depending on conditions and parameters. Corporate website promotion is complete only when the goals are reached: the site has organic traffic, enquiries from potential customers and high-quality unique content.
What promotion services include
Our experienced team provides SEO for service websites including:
- comprehensive search engine optimisation;
- high-quality, unique content on every page;
- a comprehensive approach to remarketing, including SERM and PR;
- adapting the site and content for mobile devices;
- building a keyword core and applying it to pages;
- setting up advertising campaigns in search engines and on social media.
Our website promotion services always reach the set goal: the business website gains organic traffic that turns into a target audience and customers. Depending on the niche and complexity, the site can be brought to the top positions in search results.
Beyond the core work, our specialists also work on increasing conversions and online brand awareness. For example, our marketers study behavioural factors on the site, which helps make small changes that increase page depth and time on site.
Comprehensive promotion includes a preliminary technical audit of the pages. As a rule, many flaws and errors made by developers are uncovered even at this stage. An experienced SEO specialist from our studio will build the keyword core using not only general query data from Google Keyword Planner but also advanced tools such as ahrefs.com [1].
The work is always carried out according to a technical specification, so both the team and the client can see and monitor the results.
Why choose our studio
One of our company's main advantages is financial responsibility for results. During the preliminary analysis, we forecast organic traffic. In the rare cases where these figures can't be reached, our specialists will do everything possible to increase traffic, including launching PPC or targeted ads.
The promotion budget is always approved in advance but is based solely on analysis. All terms are transparently set out in the contract, so there's no risk of overpaying.
The company not only handles the core promotion processes but also provides ongoing support, since SEO is impossible without unique, high-quality content. If you wish, you can order related services to boost your business even further.
A manager will answer all your questions and submit your request for an analysis.
