Website promotion stages
Before starting, we draw up a strategy. Based on it, we present a work plan for several months ahead.
- Technical audit. We find errors that stop search engines from crawling and indexing the site properly: duplicate pages, important sections blocked from search bots, broken links and slow loading.
- Competitor analysis. We select competitors for your target queries and audit each of their websites. This lets us rule out ineffective promotion methods and adopt strategies that work.
- Current performance analysis. We look at traffic and other website metrics and identify the queries that bring visitors, to decide which promotion tools to prioritise.
- Clustering. At the start of SEO work, we analyse your company's website and your competitors'. We build a keyword list and split it into clusters so that each group of queries has a landing page that meets the user's need — for a product or service group, company information or an answer to a question.
- Content and design. We prepare briefs for copywriters. Together with designers, we make the interface more convenient and add contact forms and other features for target actions.
The advantages of [SEO 2.0]
- Expertise. SEO is a long process. We reduce risks, can quickly replace a specialist or team and have most likely already worked on a project in your field
- Process. The list of tasks, their purpose and priority are always clear to the client and agreed with them. We're flexible and ready to change plans. The team covers the full scope of SEO work
- Technology. A multifunctional SEO platform for rank tracking, link and keyword analysis and competitor research
- Transparency. For full transparency, we provide a detailed monthly report showing all the SEO work done on your website
- Reputation. Cyborg has been working in SEO since 2006. You can look at our portfolio, SEO case studies in different fields and reviews from clients who have worked and still work with us
- Results. We're an ROI-focused agency. Clients come to us after seeing our case studies and portfolio, and start working with us thanks to a clear offer and a good SEO strategy.
The team
- Marketer. Develops an integrated strategy to promote your website, brand, products and services effectively with digital technologies
- SEO specialist. Audits the website, analyses competitors and handles off-page and on-page optimisation so your site ranks well
- Copywriter. Writes unique content based on relevant keywords. Highly relevant texts improve your site's position in search results as much as possible
- Designer. Creates an attractive, user-friendly design that reflects all your wishes. We focus on a convenient interface and simple, clear navigation
- Developer. Plans and builds the interface, concept, architecture and software details to meet the requirements
What's included
- A comprehensive audit of your website
- On-page optimisation
- Keyword research
- A dedicated team
- Competitor analysis, building on your site's strengths and fixing its weaknesses
- Google Analytics setup
- Planning and building a backlink profile (volume depends on the marketing budget)
- Crowd marketing
- Copywriting (volume depends on the marketing budget)
- A monthly progress report
- Unlimited project manager support
- Mobile version optimisation
- Regular monitoring of user behaviour on the site
- Binotel and CRM integration
SEO services from Cyborg Studio
What is SEO? You've probably heard the term and know it means optimising a website to rank higher in search engines. It's the integrated work of SEO specialists that takes a website to the top, catching up with and overtaking competitors.
Unfortunately, for non-specialists the concept of SEO is too vague — or rather, it's made too vague. You're lucky if you get even part of the promotion services you pay for. Our web studio provides a detailed report on the work done.
SEO: the specifics of search engine optimisation
It's very important to create clear, simple navigation at the development stage so people find your website easy to use. An audit reveals existing problems so they can be solved quickly. Attractive design is another component of a successful website. It improves behavioural factors and usability.
Quality SEO can be divided into two types: on-page and off-page.
On-page optimisation
On-page methods include work on the website itself:
Off-page optimisation
Off-page optimisation means building backlinks from other authoritative websites, such as industry blogs and forums. We manually register the site in quality directories and publish articles on information portals. We leave comments with links on guest blogs and buy quality links on link marketplaces — without overdoing it, so the site doesn't get penalised. We keep the perfect balance that helps confidently move the site up to Google's top results. And that's only part of what our specialists do.
Promoting any website to the top
You can always order a turnkey website from us with SEO included, or order SEO for your existing site separately. Every business needs search engine optimisation.
The number of users keeps growing, and new technologies and convenient online shopping tools keep appearing. SEO is needed by every business whose products or services potential customers might search for online. Another plus is that you can build relationships with an audience that has strong purchasing power. Just think about what you're missing by not ordering SEO: every day, at least tens of thousands of users search for information about products you could offer them. But they find your competitors instead. So you're losing money. Search promotion significantly increases the chance that more people will learn about you. Statistics show that 95% of people choose offers on the first page. Nobody scrolls to the fourth. The higher you rank, the more traffic you get. That's why promoting online stores in Google or any other search engine aims for the top 10. It's best left to professionals. Otherwise, at best you'll get more visitors but the same number of buyers; at worst, you'll get penalised. Quality SEO from our studio will help your business grow on many fronts. But let's be honest: done right, the process takes time. So don't expect results on day two.
For online store owners, it's crucial to do quality SEO in good time. SEO for an online store gets product and catalogue pages indexed quickly. After all, most users go on to buy via a search engine. Online store advertising and promotion is one of our studio's specialities. Our team works actively on on-page and off-page optimisation, quality unique content, Google Analytics setup and other tools.
SEO for an online store is practically impossible to do yourself — it takes practice and knowledge of the latest Google and other search engine algorithms. When you order online store SEO from our studio, you can count on guaranteed ranking growth, more search queries and more unique users who turn into leads and conversions.
Promoting an online store is complicated by the large number of products and categories. But nothing is impossible for our specialists. Every online store promotion guarantees proper indexing of every category and page. The work includes not only basic SEO but also meta tag optimisation, structured data, unique texts and images, and a correct site structure. You can find online store promotion prices on our website. If needed, our managers will answer all your questions and help you choose the best package.
Promoting a service website
Promoting a service website differs from SEO for other types of sites. First of all, it aims to attract a targeted audience and convert it well. It's important not only to get pages into Google's top results but also to give users useful, unique content. The key to success is a well-built strategy. Our studio promotes corporate websites with a full set of search tools, involving SEO specialists, copywriters and marketers.
Corporate website SEO is available in several packages depending on the client's budget and goals. Our specialists guarantee effective integrated promotion that increases daily unique visitors along with new leads and higher conversion. If needed, the site can also be filled with unique quality content, and that can continue going forward.
Our studio promotes corporate websites in the following stages:
SEO for a personal blog
Promoting a personal blog is very different from promoting online stores or corporate websites. To grow organic traffic for personal blogs, we use more than basic SEO tools. SERM plays an important role, as does off-page optimisation to increase the site's authority. Our specialists have extensive experience promoting personal blogs.
Blog SEO starts with an integrated strategy. Then SEO specialists, copywriters and marketers get to work. Promoting a blog requires active on-page and off-page optimisation, and the latter is especially important. As a result of our work, many authoritative websites will link to the blog, citing the author's articles or posts. This greatly improves indexing and takes pages into Google's top results. We also work actively on keywords, meta tags, analytics, structure and content. For blog promotion, it's important not just to do general optimisation but to apply SEO tools to literally every article and image. Unique content and the right structure help the site get indexed quickly and make it attractive to both search engines and users. We guarantee transparent terms and a choice of convenient plans.
Thanks to this integrated approach, blog promotion delivers visible results within a few weeks:
Promoting a news website
Competition in news and media is fierce, so promoting a news website has to be as thorough and comprehensive as possible. People usually search Google for news about events and click on pages in the top 5 results. Few scroll further, so SEO for a news website must guarantee top positions for the most relevant queries.
Our studio promotes news websites to get them into the top results for target keywords. More unique users, more leads and higher conversion let you monetise the project quickly. News website optimisation ensures that your daily unique content gets read and that potential advertisers order banners, ad integrations, sponsored content and other forms of cooperation.
SEO for a news website covers on-page and off-page optimisation. First, a plan is drawn up, keywords are researched, meta tags are written and the structure is optimised.
Our studio promotes news portals on a turnkey basis. The client doesn't need to spend time on revisions or other work: our specialists handle everything on the site, up to creating unique content and SERM. You only need to spend a little time once the work is done to check its quality and the results. Our team of SEO specialists, marketers and copywriters has many successful cases with news portals and media. Leave a request on our website or contact our managers for a consultation.
Creating a sitemap.xml
A sitemap is essential for quality SEO. Google or any other search engine can't index all of a website's pages and sections without seeing them. A sitemap — an XML file — speeds up and simplifies the search engines' work. It's usually placed in the site's root, and the search engine reads it first when indexing. The file lists all the site's sections and pages. To create a sitemap, contact our studio's specialists — they'll do it according to current SEO rules.
Why is website indexing needed?
Do you know what page indexing is? It's how search engines store a website's content and show it in search results when a query matches its keywords. But indexing can take months, and many factors affect it. Use a robots.txt file with instructions for search engines: which pages to index first and which not to index at all.
Our specialists will create your robots.txt: they'll study the site in detail, prepare the text file and place it in the site's root.
Writing meta descriptions
Not sure what meta tags are? They're part of a page's code that tells search engines what the page is about. If you don't use the title and description meta tags on every page, your SEO will be poor, and pages may not be indexed at all. There are different kinds of meta tags, and it's best to leave them to professionals. Our specialists will explain what meta tags are for, write them and add them to all the relevant sections of your site.
Google Analytics setup
Do you know why you need Google Analytics? It's a free service for tracking website visit statistics. You just create an account and add the tracking code to your site. Our specialists will give you a personal consultation and explain the main features of Google Analytics. You can order full setup of Google's analytics tools on your website. It will help you accurately track the number of unique users, their location, age, gender and other data.
Order SEO
Leave a request and start optimising your website today! To begin with — a free SEO audit of your website.
