What's special about Instagram in 2020
Still unsure whether you can sell on Instagram? Research shows that 72% of users have bought a product they saw on this social network. So there's no reason to doubt it. Here's what Instagram will look like in 2020.
Effective Instagram promotion should start with optimising your profile. Take the platform's specifics into account. For example, the call to action and the purchase link belong in your bio. You can't add a hyperlink under a post, and to add a link to Stories you need at least 10,000 followers.
Also remember that Instagram is a mobile app. So every page you send people to must be optimised for mobile devices.
Instagram Stories is an effective sales channel: a continuous stream of vertical video where user content mixes with ads.
It's important to use this tool correctly:
- Give detailed information about product launches.
- Go Live on Instagram to show a flattering behind-the-scenes look. This increases your audience's trust.
- If you have enough followers, boost sales with a link in Stories.
- Engage your audience with polls, questions and tags.
SMM on Instagram
The link in bio matters, but today it's not the only sales tool. You can now tap a product in a photo, which takes a potential customer to a page with a detailed product description and a call to action.
To start using this feature, you need to apply. Your account must be:
- a business account;
- linked to a Facebook profile;
- connected to a Facebook product catalogue.
Only physical products can be sold this way.
You need to keep track of Instagram trends — they change incredibly fast. Trends also apply to the photos on your profile. Everyone loves authentic photos, for example when customers post reviews. But that doesn't mean you can skip working on your visual style.
It's hard to predict exactly what Instagram will be like in 2020: the platform changes incredibly quickly as it tries to meet its audience's demands. But you can start using everything described above today.
