Secrets of successful business promotion on Instagram
Many have realised that the people who could bring money to you and your business are on social media. But you won't start earning millions in a few days — first you need to understand how to attract customers on Instagram.
To become a leader, follow these tips:
- Define who the project was created for.
- Create a content plan for a week, a month or even six months. Got a draft? Check whether it matches your account's theme.
- Look at competing companies. Monitor the best ones. Then study how they communicate and their style.
You can't improve your position without analytics. To understand how to find customers on Instagram, review competitors' pages and answer these questions:
- How many followers do these companies have on average?
- What type of content gets the most engagement?
- How often do they post?
- Do they interact with people effectively?
Try to answer honestly and study both weaknesses and strengths. Update the information once a month. You can also use it to adjust your own actions.
Profile design tips
Instagram promotion and attracting new customers require a clear growth strategy, which can sometimes take months to develop.
This way you'll understand:
- What exactly you want to say.
- The goals you need to achieve first.
- The style your audience will like.
About the last point: on social media, first impressions count. Even your profile picture affects how many customers you attract on Instagram. Please avoid text on it — in most cases it can't be read, so no one will notice you. The image should be simple but bright. Add the keywords people will search for to your name and username.
Fill in your bio. Briefly state the advantages and offers that can spark interest. Don't forget the single active link in your bio. It could be your Facebook page or a one-page website.
How to fill your account
Post regularly: once every 1–2 days, or even more often. Make a plan. Don't take breaks. Nothing to write about? Choose one of these:
- Questions that encourage people to leave a few words in the comments — anything from one sentence to a longread.
- Stories with an instructive conclusion. They boost brand loyalty and trust. The stories don't have to be from personal experience.
- Describe a useful life hack that solves a problem your followers know well. You'll hit their pain point and become a hero.
- Add everyday life and sincerity — don't be shy about openly describing what you do.
Post at the same time. Publish manually or use scheduling tools to prepare two or three posts at once so they go out on time. It makes life easier and saves you from forgetting.
Bright, high-quality photos will help attract a new audience on Instagram. The image should spark interest and make people like it, read the post and, of course, visit your site. There, create conditions that encourage them to buy or leave their contact details. Don't use tired images from the internet or free stock sites — people will scroll past.
Don't be afraid of hashtags. You can add up to 30. This increases your chances of being found.
It's better to place them lower down so they don't clutter the main text or draw unnecessary attention. Again, avoid generic, banal tags — your audience's hobbies, popular places and events work better. To make yourself easier to identify, come up with unique tags.
Use geotags. Tag places your followers love. They'll see you have a lot in common. This is especially relevant if your page is about travel.
To grow your Instagram following, work on your captions. Photos alone aren't enough. Short but informative, catchy text works best. Answer questions and provide the information people need. Don't post overly long essays — publish the second part next time. Polish the first three lines users see. If they aren't interesting, nobody will read the rest.
Post several stories a day. Today's users love this format. It increases the value of products, since there are only 24 hours to view and order. Rest assured, stories will boost your feed even more. But don't post everything at once, or you'll get lost. To stay at the front of the list, update about once an hour. Add live videos too — they appear next to stories and are marked separately.
Finally, always adapt to your target audience, both in presentation and posting time. Consider your readers' lifestyle. To understand it, stay in constant touch. You have a tool that gives you instant feedback, and that information never gets outdated.
