Instagram demands creative content. Its audience especially loves unconventional ideas. It's a great platform not only for experienced marketers but also for ordinary users with talent. That's the idea modern Facebook and Instagram promotion should be built on.
Creating Instagram creatives
Don't assume Instagram responds only to visual content. You can run full-scale business campaigns here too. As a rule, creativity for creativity's sake is a bad idea from the start. Before launching a creative campaign, get to know your current and potential followers. You need to understand how they react to posts and interact with content. Then define the business goals you want to achieve. Perhaps you need to solve specific problems. Only once you have a clear picture of what's happening and what should happen can you start implementing.
And then the circle closes. Say you've come up with a great creative idea and executed it. Now you need to collect all the data and analyse it properly. Only after drawing conclusions can you get creative again. This way you'll find mistakes (there will be some — that's fine) and avoid them in future, making your creative even more effective. Let's look at an example. The Spanish brand Freshly Cosmetics realised it could thrive on Instagram and chose Instagram Stories. It uses the channel to convince its audience of the benefits of natural products. And yes, people started going from Instagram to its online store and buying.
To find out which content worked best, they used analytics tools. After analysing everything, they selected the right content and gradually drove more and more people to the website. Overall, they increased sales ninefold.
The most successful Instagram creatives
Instagram creatives come in many forms. When developing your concept, keep in mind that today's users want to be closer to companies — that's why they love Instagram. Modern users like authenticity, so they respond more readily to content made with the platform's built-in tools. It feels more natural to them.
When developing creatives, consider the platform's specifics: users view content on small screens and for a limited time. The latter is especially relevant for Stories. Their popularity is understandable: people want an unusual way to share photos with family, friends and acquaintances. Analytics show that 39% of users became interested in a product after seeing it in Stories. Stories let you show the company's life here and now, bringing you closer to real life and to end consumers.
Instagram SMM means using every tool that helps you reach your audience. People spend more and more time with their phones in hand. Vertical video is currently one of the most effective content types, so give it as much attention as possible. Certain limitations actually spark new creative solutions: within the same space you can realise completely new ideas — it's all about your approach. These are just guidelines that we hope will help you create truly creative content. Above all, when planning a creative campaign, analyse your target audience. Only the best for your followers.
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